Users will soon have a updated setting that allows them to lessen the amount of artificial intelligence-produced media appearing in their streams. This initiative comes as the platform disclosed that it now features over 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread release. This advancement aligns with a rise in content created by AI, fueled by new video-generation tools.
The Broader AI Trend
Recent reports that almost 10% of the quickest rising video streams on a competing service primarily display AI-generated videos. A large amount of this content is classified as “AI slop”, a phrase for inferior, bulk-generated content that is typically absurd or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, from computer-generated images to educational videos, and we aim to give people the option to see more or less of that, based on their own choices,” stated a company executive.
Volume and Proportions
TikTok shared that there are currently 1.3bn videos on its network tagged as AI-generated. In total, over 100 m pieces of content are submitted to the app daily, making clips made by AI a limited percentage of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the amount of AI-generated videos they see by accessing the content preference setting in the platform and choosing AI-made media. Additional categories that can already be controlled under the tool encompass current affairs, clothing, aesthetics, and choreography.
AI Disclosure Rules
Its policies require users to label “realistic” artificially created content, and it prohibits malicious AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
Furthermore, the app will from now on attach an “AI-made” label to content produced via its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
The platform is also launching a two million dollar AI literacy fund for specialists and groups to develop educational content about responsible artificial intelligence. This initiative will support educational bodies specializing in training coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, during discussion over proposals to lay off hundreds of safety staff in the United Kingdom. It is planning to reduce 439 jobs in its trust and safety department in London, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content prior to it gets reviewed by people. The company reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
